[ Index / Work ]

Selected work.

Projects across AI infrastructure, sporting institutions, consumer apps and the internal systems that quietly hold them together.

Founding team member of a venture-backed AI infrastructure startup accelerating ML training by 100×.

Built brand systems, marketing site and early go-to-market motion from zero.

Wedding planning app helping couples coordinate vendors, guests and budgets in one place.

Designed the end-to-end product surface and shipped the v1 with AI-powered tooling.

Athlete-led sporting academy site translating elite training programs into a recruitment-ready brand.

Launched a registration funnel that filled the inaugural intake in weeks.

ClientJH Academy

DisciplineSports

Roles

WebBrandContent

Marketing site plus a backend management system for player records, fixtures and coach scheduling.

Replaced spreadsheets with a single source of truth across multiple programs.

ClientASA

DisciplineSystems

Roles

WebBackendAdmin UX

Screenshot · Coming soon

Association site introducing oztag to a new market — built to register clubs, players and tournaments.

Anchored the association's launch in a new region with a credible online presence.

ClientVietnam Oztag Association

DisciplineSports

Roles

WebBrand

End of index — 5 projects.

Project index